Notes & Articles

Field notes on WordPress, landing pages and paid social.

WordPress 7 min

The 12-step WordPress speed checklist that actually works

Most 'speed up WordPress' posts repeat the same five tips. Here's what I actually do on every site to hit a sub-2s load.

Apr 22, 2026Read

Facebook Ads 9 min

How I get 5–8x ROAS from Facebook message campaigns

Message campaigns get dismissed as 'low quality'. Run them right and they outperform conversion ads for small budgets.

Mar 14, 2026Read